Sample Work

Below are examples of internship work and coursework Ihave completed for various brands and clients. I have developed a collection of public relations and advertising spec projects that showcase my ability to create compelling campaigns and strategic messaging. These projects highlight not only my creativity but also my understanding of audience engagement, brand positioning, and media relations.

Trade Pitch for Portfolio Manager

By: Camille Leach

Subject: Corporate accountability is moving out of public view. Investors still want the data. 

Hi X,  

As companies pull back from public-facing DEI and ESG language, a quieter shift is happening in corporate accountability: the formal channels investors have relied on are becoming less transparent or harder to use. However, investor demand for the underlying data has not gone away. 

Kristin Hull, founder and CIO of Nia Impact Capital, can speak to how this is playing out from the perspective of an active ownership investor. Nia’s latest impact report underscores the point; even amid a chilled proxy and engagement environment, the firm logged 241 corporate engagements and a 65% response rate. 

Kristin can discuss: 

  • Why the decline in diversity disclosures and EEO-1 transparency does not necessarily mean companies have stopped doing the internal work, but does make it harder for investors to evaluate progress. 

  • How reduced public language around DEI is shifting the burden onto investors to ask sharper, more direct questions about workforce, governance, and equity commitments. 

  • How the SEC/proxy chill is changing the mechanics of shareholder engagement, making private dialogue and informal pressure more important. 

  • Why active ownership still matters as public/formal accountability channels narrow. 

Kristin could serve as a source on what this means for investors, companies, and the future of active ownership. I’d be happy to coordinate a meeting with Kristin for you.  

Best, 

Camille

Broadcast Pitch for Financial Advisor

By: Camille Leach

 To: William Fitzpatrick, News 12 executive producer 

Subject: Guest: Jericho Financial Advisor on how Long Island families can address the rising cost of caring for aging loved ones  

Hi William, 

For News 12 Long Island readers, the cost of caring for aging parents is becoming a family-finance issue long before a crisis hits. Genworth’s 2024 Cost of Care Survey puts the national median cost of assisted living at $70,800 annually and a private nursing home room at $127,750, with New York families frequently facing even higher costs. 

I wanted to offer Lee Korn, Principal and Financial Advisor at Opal Wealth Advisors in Jericho, who can speak to practical steps Long Island families can take, including: 

  • How to start money conversations with aging parents, without making it feel intrusive 

  • A checklist of items families should discuss before a crisis hits 

  • How to protect older parents from financial scams 

  • Hidden future care costs families often overlook 

Lee has previous camera experience on WealthManagement’s Focused on the Future podcast and OpalEntrepreneur. 

I’d be happy to schedule a background call for you and Lee; just let me know what works best for you.  

Best, 

Camille

LinkedIn Copy and Graphic

By: Camille Leach

What’s the difference between helping adult children build a stronger future and creating financial dependence? The answer often comes down to clear boundaries, shared expectations, and support designed to build lasting independence.

In his latest piece for Kiplinger Lawrence Sprung, CFP®, CEPA®, Founder and Wealth Adviser at Mitlin Financial, Inc®, explores how parents can thoughtfully approach money conversations with their adult children. Here are three takeaways:

💲Invest in their future by paying for things like a professional certification, seed money for a business, or a retirement contribution. Avoid regularly paying for everyday living costs they can’t afford on their own.

💲Before giving a large gift, agree on the details. Who pays for any ongoing costs? Is the money a gift or a loan you expect back? Being clear up front protects your relationship and helps them stand on their own.

💲Protect your own retirement before assisting adult children; support can ultimately burden the entire family if it compromises a parent’s long-term financial security.

Read the full article by Larry, linked in the comments.

Press Release for Heinz and World Action on Salt, Sugar, and Health (conceptual project)

By: Camille Leach

Camille Leach, PR Manager

Heinz

(720) 560 7230 | camilleleachco@gmail.com

FOR IMMEDIATE RELEASE

Heinz’s New Initiative to Reduce Sodium and Sugar by 75% in Timeless Recipes

Heinz Partners With World Action on Salt, Sugar, and Health to Show Health-Conscious Efforts

PITTSBURGH (Oct. 25, 2025) - As the world’s concern around health and food ingredients grows, Heinz is turning to an institute that helps organizations manage their sodium and sugar intake. With this partnership with World Action on Salt, Sugar, and Health (WASSH), Heinz is making efforts to improve its already existing, lower-sugar products by reducing them by 25% more. WASSH is an organization that works closely with the World Health Organization to develop strategies and implement recommendations on reducing salt and sodium intake through research in various countries. Starting January 2026, Heinz’s new and improved, health-conscious recipe for all their products will be sold in grocery stores around the country.

“The American Heart Association and physicians recommend no more than 36 grams of added sugar for men and 25 grams for women per day, and less than 2,300 mg of sodium per day. The average tablespoon serving of ketchup contains around 4 grams of sugar and 170 mg of sodium. When Heinz reached out to us, we knew we had to step in and do something to help,” says Graham Macgregor, chairman of WASSH. Heinz and WASSH are working closely to make Heinz become the world’s top ketchup not only in taste, but also in health.

Since the Kraft Heinz Company split in September, Heinz has been working to stand out from competitors by taking a bold step and making slight changes to their recipe. This partnership builds on the Heinz and Wyss Institute collaboration from 2018 that worked to find a way to mitigate the negative effects of sugar in their condiments, while also reducing sodium intake in their products. Heinz is a leading brand in the sauce and condiment category, but competitors have started producing more health-conscious options. This newfound partnership and recipe will allow Heinz to stand out amongst the competitors.

Look out for Heinz’s new recipes in grocery stores starting January 2026 and try it for yourself to taste that same nostalgic condiment, with a healthier spin. Visit Heinz for more information.

About Heinz- Heinz is a sauce and condiment company dedicated to creating high-quality food products that taste great, are sourced sustainably, and are of the highest standard. Heinz has prioritized storytelling and making memories through sauces since 1869. 

About the World Action on Salt, Sugar, and Health- The World Action on Salt, Sugar, and Health is a global network of experts who promote public health by reducing salt, sugar, and calorie intake worldwide through research and resources.

Social Media Concepts for Heinz

By: Camille Leach

Visuals:

-              A bottle of Heinz is being pulled out of a garden in the ground, filled with dirt and plants, and set on the grass in a backyard.

Caption:

-              Ingredients so real they basically came straight from your garden. #Lifestyle #Heinzforever #Realorfake #Health #Gardening

Rationale:

-              Heinz posts trendy videos, jokes, and informative reels on Instagram. This short video would fit in with the wide variety of content Heinz posts on Instagram. Instagram is a place to easily share content with friends, and this video would be a quick and funny reel to share with others to reinforce Heinz’s messaging. This would be posted at around 5 p.m. EST, right before dinner, and when engagement levels increase in the evening after work.

Visuals:

-              Documentary-type short video showing the process of how Heinz ketchup is made. The video starts in a garden showing how the tomatoes and herbs are grown, then to the process of how they transform them into ketchup. Taking the viewer step by step through the process to show the real ingredients going in and Heinz’s transparency.

Caption:

-              We’re not faking anything around here. #Heinzisreal #RealIngredients #Viral #Stepbystep

Rationale

-              TikTok is an app with mainly short-form to long videos. Get ready with me, step-by-step tutorials and videos about how things work are popular among viewers, and many people love to see what goes on behind the scenes with big brands. This would be a great platform to promote Heinz’s process and the fact that they use real ingredients and are leaning into healthier options. This content will be posted around 5 p.m., as TikTok is more spontaneous with the younger audience. TikTok engagement usually spikes higher in the evenings and middays.

Creative Brief for OLIPOP

By: Camille Leach

Overview

OLIPOP is a prebiotic soda created to make a healthier soda substitute for people with sugar cravings. OLIPOP was founded in 2018 by Ben and David who both shared a vision of a healthier, tastier future. Their mission is to feed the life within us, adapt/ improve the product according to the human microbiome, and enjoy sweet cravings without sacrificing health. OLIPOP wants to disrupt the beverage industry by reducing sugar intake and promoting fiber and prebiotics. Their actions are not only aiming to enhance human health, but also to protect our planet. OLIPOP does so by completing comprehensive life cycle assessments, energy usage monitoring, and proactive greenhouse gas emission management. On top of sustainable production, they also donate 1% of every purchase to a nonprofit of the consumer’s choice.

Competitive Set

-              Poppi: Prebiotic sodas with less sugar and a special type of fiber that acts as food for healthy bacteria in your gut.

-              Culture Pop: Gut healthy soda sweetened with fruit juice, no stevia or refined sugars.

-              Coca Cola: A cheap and delicious soda that has been popular for around 133 years and a staple in many people’s lives.

While Coca-Cola has become more sustainable in their packaging and production, they are known for their high sugar content and negative health effects compared to OLIPOP. Poppi and Culture Pop are like OLIPOP by being prebiotic sodas with gut healthy ingredients and less sugar, but neither of these brands have actively spoke out or shown their sustainability efforts on websites or social media, unlike OLIPOP.

Objective

Increase brand awareness, to become the biggest/ most well-known prebiotic, healthy soda. Increase this awareness by highlighting the health benefits of the soda, less sugar, prebiotics, gut health, and feeding our microbiome good ingredients. Become a main choice that people pick over leadings name brands like Coca Cola and Pepsi that is easier and cheaper to get. Also, we can increase this awareness by showcasing OLIPOP’s sustainability and care for the environment by highlighting their B Corp Certification with a score of 91, their environmental conscious production, and donations to nonprofits with every purchase.

Target Audience Persona

OLIPOP’s target persona are women age 19-30 who have an active lifestyle and like to prioritize health. They are health-conscious but still like to indulge in treats without any guilt. These people are socially engaged and care about the planet/ are eco-conscious, but don’t make it their whole life’s mission to be sustainable. They tend to live in higher-populated areas such as, Los Angeles, New York, Denver, etc, and shop at more organic stores like Whole Foods, Sprouts, or Trader Joes.

Single Most Important Point

You don’t have to sacrifice health for taste anymore. OLIPOP tastes great, while nourishing the microbiome and life within us, making our bodies feel great, while drinking that nostalgic soda. 

Big idea

“Satisfy that sweet, nostalgic craving, by helping your body, not hurting it.”

Call to action

Run to your grocery store, pick up an OLIPOP when you’re craving something sweet and refreshing, and see how good your body feels.

So what

-              63% of Americans 18+ drink soda at least once a day, which makes a large potential market for OLLIPOP https://taptwicedigital.com/stats/olipop

-              Age distribution: 30.59% aged 25-34 https://www.similarweb.com/website/drinkolipop.com/#demographics

-              Main audience is female with 56.91% being female https://www.similarweb.com/website/drinkolipop.com/#demographics

-              2/3 of Americans say they have digestive health issues https://drinkolipop.com/pages/digestive-health

-              On average, we consumer 10 times more sugar, but 10 times less fiber than we did 100 years ago. https://drinkolipop.com/blogs/digest/what-is-olismart-get-to-know-the-ingredients-in-olipop

Promotional News Release for OLIPOP

By: Camille Leach

OLIPOP Stuns the Beverage Market with New Soda

 OLIPOP creates a health-conscious and sustainable soda that resembles that nostalgic soda, but revamped.

Does your body feel sick and worse after drinking soda? Calling all soda lovers; a solution to sugary, unhealthy soda is here. OLIPOP is bringing soda to the next level. Throw out that soda that damages your health and pick up an OLIPOP, a prebiotic, gut-healthy soda. OLIPOP has created a soda made with six prebiotic fibers and four botanicals to feed the life within your body in the way it needs.

 Founders Ben Goodwin and David Lester wanted a healthier, tastier future without sacrificing any of the treats or cravings. This led them to create OLIPOP, a delicious soda, without the bad ingredients. Ben and David worked with three research partners to ensure the soda made us feel good and was what our bodies needed. Soda is a staple in a lot of people’s lives, so instead of cutting it off completely, switch to OLIPOP: a guilt-free soda you and your body can enjoy. 

Not only is OLIPOP saving your body, but it’s also saving the planet. They are making valiant efforts to reduce carbon emissions in production. By completing comprehensive life cycle assessments, energy usage monitoring, and proactive greenhouse gas emission management, OLIPOP is making a brighter future for this planet. On top of this sustainable production, OLIPOP donates 1% of every purchase to the nonprofit organization of your choice.

OLIPOP has not only hit the stores, but also the press; “If you didn’t know that it contained prebiotic soluble fibers, you wouldn’t even guess that there was something healthy going on,” says Forbes. This new soda is the talk of every grocery store as OLIPOP has disrupted the beverage industry. Don’t be the only one not to try it, run to your nearest grocery store or purchase online, grab that flavor from your childhood, and feel the benefits.

Print Advertisement for OLIPOP

By: Camille Leach

Social Media Advertisement for OLIPOP

By: Camille Leach